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Transparent Pricing
We offer open and honest discussions about pricing and financing in an effort to always improve upon the customer-centric experiences we provide. Our frank and transparent approach speaks to the respect and loyalty we seek to build with every customer relationship.
Serving the Community
The strength of our group gives customers and our brand manufacturers the confidence they need to trust us and feel secure with the OpenRoad brand. It also empowers us to meaningfully engage with and positively impact the communities we serve through events, sponsorships and charitable efforts.
Welcome to The BMW Store – Vancouver’s Original BMW Destination Since 1968.
Step back in time with us to 1968, the year The BMW Store first opened its doors in the heart of Vancouver. As the oldest BMW dealership in British Columbia, we've proudly grown alongside this vibrant city, becoming a trusted destination for BMW enthusiasts from every corner of the Lower Mainland.
Over the decades, we’ve seen BMW evolve from producing timeless classics to crafting the ultimate driving machines of today. Through it all, we’ve remained committed to delivering exceptional service, competitive pricing, and an unparalleled dedication to quality.
Our history is more than just dates – it’s about people. Take, for instance, members of our service team who joined us as far back as 1980 and are still with us today. Their experience and passion for the BMW brand mean your vehicle is in the hands of experts who treat it like their own. Whether you’re a lifelong BMW driver or stepping into one for the first time, you can trust our skilled team to get the job done right.
Why Choose The BMW Store?
Located at 1855 Fir Street, The BMW Store is more than just a dealership – we’re a part of Vancouver’s history. From helping you select your first BMW to maintaining your ultimate driving machine for years to come, we aim to exceed your expectations at every turn.
Here’s what sets us apart:
• Award-Winning Service: With decades of experience and BMW-certified training, our service team delivers precise attention to detail every time your vehicle comes through our doors.
• Customer-Centered Approach: At The BMW Store, we don’t just sell cars – we build lasting relationships. Our friendly, knowledgeable staff will help you find the perfect BMW to suit your lifestyle and ensure it’s taken care of for the long haul.
Since launching our identity as OpenRoad Auto Group in 2000, we have grown to be the largest-volume automotive retail group in British Columbia. More importantly though, we are proud to be recognized as an automotive group that is committed to modernizing the car buying and ownership experience.
We serve our customers with 21 brands at 34 stores. Our breadth and depth of products and services ensure that every customer gets into the right vehicle. Ongoing training for our staff in product knowledge and hospitality creates a consistent customer experience for our guests as we help them navigate through a sea of options.
We offer open and honest discussions about pricing and financing in an effort to always improve upon the customer-centric experiences we provide. Our frank and transparent approach speaks to the respect and loyalty we seek to build with every customer relationship.
The strength of our group gives customers and our brand manufacturers the confidence they need to trust us and feel secure with the OpenRoad brand. It also empowers us to meaningfully engage with and positively impact the communities we serve through events, sponsorships and charitable efforts.
As new vehicles develop and technologies emerge, we are prepared to meet these challenges and seize upon opportunities with bold initiatives.